Random Studio create the the Infinity Room, where one could discover the shoe’s features by actually wearing them in action. Amid a pulsing light- and soundscape, and fully surrounded by mirrors, the athlete-for-the-moment ran on a real treadmill into what seemed to be infinity. Automatically triggering cameras, runners are shot from three different angles: front, feet and back. As a bonus, one left with a personalized kaleidoscopic video – created in real time and delivered within seconds afterwards to their mailbox.