Field of Visual Arts

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Lancome 360

Hopscotch Luxe organized a VIP event for Lancôme to present their new range of products around an innovative element the microbiome.

Monochrome (a Paris based agency) created a 3D animation film projected in 360 ° during the event. This 3D animation is an artistic vision of the microbiome and plunges the visitor into a dreamlike, quantum and galactic universe. Like a galaxy, the microbiome is illustrated by a central star from which emanates a multitude of particles of light. These create a ballet of filaments that gradually transform into points of light that evoke a constellation.