Nike’s 50th anniversary celebrations. The campaign we were focusing on, titled SU22, was the ultimate opportunity to champion timeless stories of Nike's past to power the future 50. We connected the broader theme of progress, through storytelling the past, present and future of the lead innovations for the season, the Waffle and Peg 39 shoe. We looked back to these past artefacts of progress to document the shoe’s legacy from its first model to the latest.