Working once again with the team at AutoStore, Tendril was tasked with capturing the bright, elegant future of order fulfillment made possible today through AutoStore's Router, an industry breakthrough in cube storage algorithms. Full project + credits here: tendril.ca/work/autostorerouter/

AutoStore Router →

January 05, 2021 by Luke Finch

The film focuses on the human perspective and redefining the status quo of the consumer retail experience. The team was challenged with visualizing the unique benefits of the AutoStore Router-powerered system: highlighting the primary selling points of the system, re-familiarizing the audience with the main system modules and visualizing the processes through simple, abstract visual metaphors.

Using bright, engineered surfaces and consoles, we created an intimate and up-close perspective of the brand and user experience. Paired with natural, moving light we curated a tactile and touchable look and feel. Our goal is always to capture people’s hearts and minds, rather than overload them with technical information. This approach is another immediate differentiator for the AutoStore brand.

Anime User Interface →

September 23, 2020 by Luke Finch

MicroAd President Kentaro Watanabe said, “Technology is evolving at a tremendous speed in the past few years. The evolution of AI has been said to replace half of our work, and has become an integral part of our daily lives. These will eventually lead to a different world from now. “The sky is one of the few remaining frontier in the new cyber space. It is the objective of this project. I would like to reach out to as many people in various places in the 21st century of fireworks." Think about this, the potential of this rapidly evolving technology in the world would be revolutionary. So, what are we exactly talking about? Rather than sitting around and waiting for something to happen, we want to pioneer this change by bringing about "flying vision”, to kick start this revolution. Creative Director by TSUYOSHI TAKASHIRO Film Director by TOSHIRO INOMATA Director of Photography by KOSHI KIYOKAWA Production Company by FPI,Inc. Produced by MicroAd, Inc. Sky Magic : magic.microad.co.jp/skymagic/ Drone performance at Mt. Fuji : https://vimeo.com/163266757 Press Conference : vimeo.com/164203705

Sky Magic →

March 27, 2017 by Luke Finch

Tsuyoshi Takagi is the creative director of the company Sky Magic.

"Sky Magic" uses the "small unmanned aerial drone" and "LED lights along with other advanced technologies to move and light the multiple drones to music.