Machina Rebrand →

A brand identity for food visionary Alan Yau’s most ambitious project to date. Born out of a determined, futuristic mindset, Machina is a Chinese takeaway concept, delivering an experience that is as hardworking and innovative as the technology behind it.

To echo this ambitious project we came up with a brand concept that was part of a wider fictional narrative. Inspired by cinematic visions of the future, the logo and visual language have been designed to be used as dynamic animations in-store and across digital media.

Design by Bibliothèque

Watson →

Universal Everything reimagined the moving identity of Watson: IBM’s face of cognitive computing. To bring IBM’s iconic AI avatar to life, Universal Everything played with the core theme of ‘Watson illuminates’ – developing and exploring the world of Watson. The studio explored what Watson is made of, his behaviour, personality and how he affects the world in which he lives.